Simplebethas extended its USmarket reach after signing a multi-state deal with Hard Rock Sportsbook for the roll-out of its micro-betting product.
Hard Rock Digital will be able to access the B2B provider’s short-form markets for a variety of sports, including NBA MLB NFL and college football.
Matt Primeaux is the President of Hard Rock Digital. He said that the company was committed to creating the best possible product for its players. We know they will be delighted to see the addition of live betting on sports like football, basketball and baseball.
Simplebet’s markets appeal to sports fans who don’t have the time to play a complete game, as well as casino players who enjoy quick-resolution gaming like roulette, blackjack, and slots. This integration will provide entertainment to any online player, and attract new players.
The deal is coming at a time that micro-betting in the US is on the rise as operators look for higher-margin items and want to keep their fans engaged.
The MLB and NBA Conference Finals provide bettors ample opportunities to bet on short forms.
Simplebet noted that despite the MLB rule changes, which drastically sped up the game and were touted as having a negative effect on in-play betting and micro-betting. MLB micro-betting is still strong.
Hard Rock Casino will now offer these betting options for its players in the states where it is located, including Arizona, Indiana Iowa, New Jersey Ohio Tennessee and Virginia.
Chris Bevilacqua is the CEO of Simplebet. He said: “Hard Rock has a global reputation and we are delighted to be partnering with them in order to offer a digital betting experience that’s unlike any other.
We’re confident our product will enhance in-play betting for their customers, and we look forward to working together.