SharpLink has expanded its C4 sports wagering technology to another operator’s stack. SharpLink announced two weeks ago a deal with Vox media, and then DraftKings Sportsbook. The company will now bring its personalization technology SaharaBets.
SaharaBets’ users will be able to customize their betting content using SharpLink C4 BetSense.
Andrew Patterson , President of SaharaBets said: “We’re excited to work with SharpLink to give SaharaBets customers the best possible experience.” SaharaBets can offer a highly customized online betting experience to sports bettors by integrating C4 BeSense into our system.
C4 BetSense technology helps create customized bets and offer based on player behavior and insights.
SaharaBets plans to test the technology during this NFL season, and will continue testing it until March Madness in 2024. SaharaBets currently only operates in Arizona.
We believe that sportsbook operators can benefit from C4 BeSense integration. This will help convert more sports fans to sports bettors, and increase betting handling due to better bet recommendations and offers which resonate and motivate players to place bets. Early analysis of our prototype indicates that the potential lift may be as high at 20%, and possibly even more,” said Rob Phythian.
SharpLink is striving to meet its core KPIs, which include optimizing our tech solutions and expertise on fan engagement and sports betting to drive profitable growth. This new partnership marks a pivotal moment in our development and we anticipate that it will attract other operators as we continue to perform well.
