Scientific Games, the world’s biggest instant scratch game creator, manager, and producer, has announced today that it has tested a new technology for printing lottery products at its headquarters in Atlanta, Georgia.
Industry-First Printing Technology
The industry’s first, Scientific Games’ advanced lottery instant scratch-game printing technology is key to the next stage of its instant game manufacturing expansion plan. It can provide partner lotteries products with a holographic-like effect.
John Schultz is the president of Americas & Global Instant Products at Scientific Games. He highlighted the role that Scientific Games plays in specialty and HD digital printing technology for lotteries across the Americas.
“Our global teams adopt industry trends, using analytics and testing new products, with player research groups,” Schultz said. He also stated that the company would continue to “promote game innovation” through its long-term technology expansion plan to allow its lottery partners to offer scratch play experiences like no other and to generate sustainable revenues for lottery good cause funding.
The company’s innovation team in Leeds, UK developed the Dimension technology for its European lottery partners. It produces holographic-like patterns when playing instant scratch games like Cracked Ice, Stella, and the new three-dimensional Scientific Games-exclusive Spheric Lens. Additional patterns are in the works.
Three State Lotteries: Debut
Officially in operation, the new North American Dimension technology is being implemented by the Colorado Lottery (New Mexico Lottery), South Carolina Education Lottery (Summer) to provide the first Dimension games to US players.
Scientific Games used all of its player research and testing, cross-continental teams made up of designers, printing technology specialists, product managers, market analysts, and product managers to create the Dimension product samples. The lotteries also considered the preferences of the lotteries for different types and types of games.
The company has grown its global production of instant scratch games at all five of its games production sites worldwide over the past few years by investing in tens to millions of dollars. It now has a production capacity of more 53 billion instant scratch tickets annually.
Scientific Games, the largest instant scratch game producer in the world, has a 70% market share in global retail sales. This makes them the preferred supplier for 130 lottery operators from 50 countries. They provide digital and retail games, technology and analytics, as well as services.
In 2023, Scientific Games teamed up with Loteria Nacional de Beneficencia de El Salvador in order to offer new titles to El Salvador’s national lottery operator. then signed an agreement to provide data and insights for lotteries across five US states with Optimotive.