Omnichannel lottery provider Scientific Games made several internal promotions to increase its digital division.
Scientific Games intends to continue the momentum gained after its sale to Brookfield Business Partners, April 2022. It will expand its digital and sports teams, as well “re-align” its company leadership to better serve its customers globally.
Steve Beason, president of digital and sport said that he is investing in people and products to give lotteries the chance to engage with their customers across all channels. Since 2004, we have pioneered digital- and sports betting solutions that are suitable for lotteries.
“Now, we have restructured our strategic focus to position Scientific Games in the next era and our growth paths to position Scientific Games in the global leader digital and sports to support our customers responsible driving revenues for their beneficiary programmes.”
Scientific Games has launched its Loteria augmented-reality game extension. It also describes itself as an “industry-state-of-the art” player loyalty system for Missouri Lottery.
Leadership realignment
Scientific Games promoted Amy Bergette as senior vice president for digital solutions to help support the company’s expansion goals.
Bergette has more than 35 years of experience in the lottery industry, as well as in various digital programs. She assumes a variety of new responsibilities in her new role, including managing the games studios, customer accounts, and delivering digital solutions.
Kira Summers is now vice president of operations, planning and digital. Summers is originally from the igaming and land-based industries. She joined the company in 2021.
She will now be responsible for planning and executing the long-term digital strategy of the business.
Scientific Games also appointed Merv Huber as vice president of digital development. Huber will oversee the global growth of customer businesses through product enhancements, innovation, expanded CROM and strategic market services.
