We all love a quote. Whether it’s from a philosopher, statesman or playwright. Sometimes a few words are enough to convey the essence of the issue.
We at SBC News love quotes so we went through all of our 2022 features to find 12 that were the most interesting. They cover a wide range of topics which have influenced betting and gaming in the last year.
– getting personalisation right
SBC News interviewed Mikael LIJTenstein, CEO of AstroPay, in one of their first interviews. He explained how important payments and withdrawals are to the user experience.
“User experience matters, particularly when it comes to providing a payment option that our customers trust.” Customers expect personalised service and alignment of value from their service providers .”
Freddie Longe – meeting the needs of the modern fan
Sports ecosystems are constantly changing. Media rights and sports betting play prominent roles. Freddie Longe (Executive VP, Managing Director, IMG Arena) made predictions about the future of this multi-distributed space.
The modern sports fan is highly technologically advanced and requires incredible consumer experiences. As such, I anticipate that we will see an increase in the number of products .”
Charles Cohen: Gambling and the Cost of Living
The cost of living has been a topic that has grabbed attention in the UK for more than two years. Charles Cohen, DoTrust CEO and Co-Founder, thinks there is an obvious link between gambling and this issue.
“Price increases, especially the unpredictable and sudden sharp rises we see currently, deplete many people’s disposable income. This is the amount they spend on a hobby such as gambling. While it is unlikely that betting customers will stop gambling, previous recessions showed them to be more likely to cut their spending .”
Pontus Lindwall is a hard big market for small firms
Pontus Lindwall, Betsson CEO, was interviewed in March’s SBC Leaders Magazine. He discussed the challenges of being small fish within the large pond of global gaming and betting.
Online gambling will be regulated in more countries, which will lead to greater consolidation. For smaller businesses to be able to compete against tier-one organizations, they will need good products and skilled staff to ensure compliance.
This is a costly undertaking that is making it more difficult for small organisations, some of whom are doing amazing things to reach profitability.
Matt Furniss: knockout data for a knockout coffee
Stats Perform data specialists played an active part in this year’s football analytics. The firm’s Senior Data Editor and Audience Engagement manager gave an overview of the company’s role in the FA Cup 2021/22.
A player such as Romelu Lukaku scoring a hat trick against a third-tier team in the cup is less important than one scored in an important Premier League fixture, or in a Champions League knockout match.”
Reece Calderbank – Spotlight on Africa
While much attention is being paid to North American developments globally, FSB’s Business Development Manager spoke out about African opportunities and the pace at which the markets on the continent are ‘evolving’.
The opportunity is great for me. We are seeing impossible become possible as smartphone penetration increases in this region. .”</span
Lee Otter: The strong foundations made of bricks and mortar
In an interview in Manchester’s Deansgate, Lee Otter, BoyleSports Director of Property and Development said that retail betting has never been more resilient. He also spoke out about the company’s plans to expand in the UK.
“I believe retail will remain strong. This is due to the difference in the environment between online betting and offline.
“C Customers get the experience of being with like-minded individuals and feeling that you have cash in your hands, but the main focus is on social interaction.”
Carsten Koel – Stateside bettors
After Sportradar’s Q2 trading update in Q2, the CEO of Sportradar sat down to talk with SBC about his future predictions and reasons why the US is a crucial location for sports technology development.
The United States will be the prime candidate for these developments because we can see what’s going on with technologies such as the metaverse, and other visualizations like virtual reality. Both of which bring the betting public closer to the sport. The United States is the best candidate because the way sports enthusiasts consume data will differ from the rest of the world span>
Katerina Biloruska-A brand that was born in Ukraine
Katerina Biloruska (Co-Founder of Parimatch Tech) explained why standing against Russia’s invasion was a core principle of Parimatch Foundation. She is also the Chairwoman of Parimatch Foundation.
We are bringing together governments, businesses and non-governmental organizations to tackle social issues. We can solve problems through this collaboration. Businesses must support their country and its people more than ever .”
Alex Kornilov, the gradual rise of innovation
BETEGY CEO, arguing that the term “innovation” has become a real concept due to the rise of US gambling and the levelling of the competition landscape.
Ironically, in the igaming sector innovation can be rare. Why? It’s because the market doesn’t support it. Because the market doesn’t support it.
Jamie Hart: Horse racing’s lasting appeal
Horse racing is a sport that’s intrinsically tied to betting. However, it has many things to offer and some obstacles to overcome. UK Tote Group B2C Director Jamie Hart explained how Britain’s parimutuel operator supports the sport.
Fixed odds are a way to provide customers with what they want. But you also need to offer them other options, such as the Tote, where you have to show your creativity. Horse racing remains the most popular betting product and event. There is no better feeling than fighting for the finish and there aren’t any .”.
Chris Nikopolous: What does the future look like?
Betby’s Chief commercial officer shared his thoughts on industry trends and the direction that gaming and betting could go when December 31st approaches.
Online gaming and sports betting have changed significantly over the past 10 years. Technology has improved to allow for better data accuracy and automated operations. In many cases, regulation provides the legal environment for entrepreneurs to prosper. This trend is expected to continue .”
