Rithmm announced the launchof their mobile app, which aims at providing predictive analysis of sports betting using personal information algorithms.
Rithmm is available on Google Play and the Apple Store. It claims that Rithmm offers “smarter, instinctual bets” through a customized analytical model supported by AI.
The model of the tool provides an analysis of each game and a recommendation pick. It also includes probabilities, edge on market odds, and predicted scores.
Rithmm’s goal is to make it “fast, simple, and available” for all skill levels of bettors. It will simplify complicated analytical modeling and adapt it to the preferences of bettors.
“Rithmm, a powerful data platform, serves as a personal analysis team for everyday bettors to place smarter bets with ease,” stated Megan Lanham. She is also the co-founder of Rithmm and CEO.
“Rithmm gives users an advantage by accessing the same advanced modeling and analytics tools as the pros. This app will revolutionize the way that sports bettors can win.
The Boston-based startup company was founded by a majority of female MIT students.
It is now backed by three of the original seed investors, Boston Seed Capital and Accomplice, as well as Counterview Capital.
“As the US market for sports betting matures, bettors of all levels will need to have access to advanced analytics,” stated Peter Blacklow Managing Director of Boston Seed.
Rithmm, we believe, is changing the industry through creating analytics tools that can be customized for consumers. Rithmm was the first company to teach them how to personalize betting decisions.
The platform launched initially with college football. However, it used the current season as a test to determine its model. The platform has launched a product for college basketball, and plans to launch products in the NBA, WNBA and NFL later this year.
Lanham said that “Rithmm could disrupt the industry because it crafts an algorithm for each user to make better informed bets.”
“It’s a smarter and more powerful tool for betting on sports than any other available on the market, and we are excited to announce it before the NCAA basketball March Madness tournament.”