According to the Toronto based organisation, the Center for Addiction and Mental Health the increase of gambling advertisements in various media including TV, radio, and online, has had a negative impact on consumers’ well-being, driving many into problem gambling.
CAMH calls for more to be done to protect consumers
CAMH does not believe that the Alcohol and Gaming Commission of Ontario has done enough to prevent athletes from appearing in gambling ads. The province is flooded with marketing and the young are exposed to it.
AGCO made the right decision in banning the use of athletes and celebrities as role models. But this is not enough. According to CAMH ads normalize sports gambling regardless of whether they feature a celebrity.
CAMH argues that the problem is that consumers are encouraged to gamble on sports as an entertainment. While they may be excited by the prospect of winning, most don’t realize that the majority of them lose. CAMH believes that a ban should be implemented instead. This would suspend all betting-related material, including editorial content, commercial messages, and inducements.
CAMH is also concerned about the increasing chatter among commentators who talk about betting frequently. The organization also wants AGCO advertising about gambling to be held to the same standards that ads about alcohol. Ontario’s sports betting market is growing.
Ontario’s Sports Gambling Market is Big and about to get Bigger
In the first 12 months of the official operation, there were strong>1.65 million/strong> active accounts. In the first year of operation there were 1,65 million accounts active. CAMH wants betting company overlays and signage removed from stadiums.
The demands of the sports betting industry are reasonable, as there has been a worldwide push to tighten regulation. Fans, an Ohio sportsbook, USA was criticized for a social-media ad linking the sportswear business of the company with its sports betting arm. The UK is currently undergoing a major overhaul of its gambling legislation, and Europe as a region is tightening up its advertising and gambling standards.
