William Hill will donate a total of PS200,000 (EUR229,646/$249,539) to the Support Ukraine charity following its Eurovision Song Contest betting profit pledge last week.
The bookmaker announced that it would give all profits from bets placed on Eurovision, to the UK charity which provides humanitarian assistance to displaced Ukrainians in the UK as well as to their families, who are not able to leave the UK to find safety.
The funds will be used for essential food supplies, toy donations for children and humanitarian assistance.
Loreen, a Swedish pop singer who won the competition in 2005 and 2006 with the song “Tattoo”, became the first woman to win it twice.
The final saw Finland’s Cha Cha Cha by Kaarija place second. Noa Kirel from Israel, Italy’s Marco Mengoni, and Alessandra Mele from Norway completed the five-person top 5.
Liverpool hosted the event, as the city of the UK had assumed the hosting duties after the winner from last year, Ukraine, could not stage the final because of the ongoing conflict between Russia and Ukraine. The UK came in second place for 2022.
You helped the cause
William Hill spokesperson Lee Phelps stated that “Anyone who placed a wager on Eurovision this weekend has helped the cause regardless of whether their bet slip won or not.”
The fight continues, but also the relief efforts and the resilience of a nation that has a steely heart.
Support Ukraine’s spokesperson said: “We are extremely grateful for the support Ukrainians received from the UK, as well as for the offer made by the British to host Eurovision for Ukraine.
The money will be used to provide essentials to those affected on or near the front lines and in de-occupied areas, such as medical aid like medicine and medical evacuation vehicles that are much needed.