Spillebranchen is a Danish trade association that represents the betting and casino industries. It has just announced Playtech as one of its newest members.
Playtech and Evolution are working with Spillebranchen to help promote the best practices in the gaming industry.
Spillebranchen encourages cooperation between gaming businesses and the authorities to help create a sustainable and responsible gambling market.
The industry also includes Bet365, Betsson Betfair, Danske Licens Spil Entain Kindred Group LeoVegas Mr Green and Betfair.
Spillebranchen stated that the inclusion of gaming companies such as Playtech or Evolution strengthens not only our membership but also our voice when it comes to promoting a fair and transparent gaming environment.
Their expertise and insights will be invaluable in shaping the future of gambling online both in Denmark and overseas.
We look forwards to the possibilities this partnership offers and to a successful collaboration that will benefit our members, industry and the many individuals who love gambling responsibly.
Gambling underage in Denmark: What to do?
This news follows a recent study that raised concerns about the underage gambling rate in Denmark.
The study, published by Spillemyndigheden in Denmark, showed that around 15 percent of youth aged between 15-17 have played gambling.
Sixty-eight percent of those who gambled did so through sports betting. About 42% of those who gambled also participated in online casinos, while another 21% played lottery, scratchcards and other games.
In the report, 35% of youths played at websites offering skin betting. In video games, players have the opportunity to win items like character outfits and new weapons.
The study also found that 4% of the calls to StopSpillet’s gambling helpline were made by players younger than 18. The report states that this shows young people have a higher risk of gambling addiction.
Spillemyndigheden also fined an individual last month for promoting illegal games on two websites. The fines totalled DKK100,000 (PS11,507/EUR13,411/$14,530).
Operators without a license were offering games in Denmark. Spillemyndigheden stated that the two sites linked to gambling websites, where players could play even if registered in ROFUS (the national self-exclusion program of Denmark).
Users can only gamble on sites without a ROFUS licence.