The Dutch regulator Kansspelautoriteit has clarified the rules for the forthcoming 1 July ban on untargeted advertisements.
KSAsaid the Netherland ad-banwill “better protect” vulnerable groups and youth against the risk gambling addiction.
It added that it plans to monitor compliance with new rules. The regulator said that it has already informed license holders of the new rules.
The new rule prohibits recruitment and advertising to minors, young people, or any other vulnerable group. The KSA will therefore prohibit the advertising of gambling businesses on mass media platforms. This includes television, radio, magazines, or newspapers.
The regulator has said that it will not permit advertising in public places such as bus shelters or billboards. KSA also added that advertising in public buildings, including casinos and slot machines arcades and other gaming venues will be prohibited.
Netherlands gambling ads banned
The regulator will allow “targeted” advertising via the internet, direct mailing, on-demand television, social media, or on an online gaming platform “under certain conditions”.
Permit holders are required to make “best efforts” to prevent vulnerable groups from viewing the ads. KSA stated that there would be a result obligation to ensure that at least 95% of the people reached are 24 years old or older. Operators must comply with the new regulations.
The opt-out feature must be available to those who receive or view advertising.
KSA expects operators to monitor their ads’ reach. On request, the regulator can request an operator’s report.
The regulator said that the KSA had informed providers that the advertising on games of chance provided by providers did not fall under advertising ban because it was a targeted form of advertising for visitors to their website. “Additionally, bonuses cannot be targeted at vulnerable groups such as young adult players.”
Sponsorship will be limited as “untargeted” advertising.