The American Gaming Association kicked off the 25th annual Responsible Gaming Education Month with a weekly focus throughout September. It also revealed new consumer survey results highlighting how strong this awareness is.
As the AGA revealed, 84 percent of gamblers in the past year are aware of at minimum one responsible gaming resource. This number rises to 91% of sports bettors.
The gamblers of the past year also believe that responsible gaming tools, initiatives and policies are effective – 85% for deposit limits; 78% for time limits; 77 % for wager limits; 77 % for employee training, and 75% for industry codes of conduct.
In addition, the survey found that advertisements are effective at raising awareness about responsible gaming. Over the past year, 53% of sports bettors have reported an increase in messages promoting responsible gaming.
Cait deBaun Vice President of Strategic Communications & Responsibility, AGA, commented on the data: “Our industry’s success is based upon earning customer trust, providing safeguards to responsible gaming, as well as implementing tools our customers use to bet responsibly.
The data released today shows that our efforts to promote responsible gaming are clearly being felt by players, and are shaping a safer gaming environment.
The Responsible Gaming Education Month will be divided into four themed weeks throughout the month.
- Empowering Customers to Play Responsibly (September 1-10)
- Players are protected by legal, regulated gaming (Sept. 11, 17)
- Building a culture of responsible gaming within (18-24 Sept.)
- Research to advance responsible gaming (Sept. 25, 30)
The first will look at how to interact with customers and highlight the tools and resources that are available for responsible gaming.
The legal, regulated gambling protects players and will examine the ways to educate customers on the difference between illegal and legal gambling operations.
The week of September 18-24, 2018, will focus on the use of data and AI by employees in order to provide customers with responsible playing.
The final week will focus on the partnerships and contributions of research organisations to responsible gaming initiatives.
DeBaun continued: “This is a great opportunity for gaming professionals to work together and highlight our efforts. We are looking forward to working with our members, regulatory bodies, leagues and media to maintain our collective responsibility.