The company released an official press release confirming that it had signed with Entain and William Hill. Betfred and Paddy Power. Premier Greyhound Racing will provide greyhound racing to these companies, and establish important commercial relationships with industry leaders.
Premier Greyhound Racing brings the sport to global audiences
Premier Greyhound Racing director Mark Kingston welcomed the partnership, stating that greyhound racing was an important part the betting industry and that the races are one pillar of modern gambling operations. He also welcomed the chance to sign with new partners.
We are proud to have signed up all the major retail bookmakers for the Premier Greyhound Racing Service.
Mark Kingston Premier Greyhound Racing director
Kingston stated that Kingston was only interested to provide the best possible betting product and maintain the highest welfare standards for greyhounds. It hopes to reunite all operators, give greyhound racing entertainment a boost worldwide, and help the sport get a new lease of life.
Premier Greyhound Racing will host a busy schedule of races seven times a week and offer fans and bettors a wide range of options. It will also invest heavily in the welfare of the animals and promote higher standards among all stakeholders.
Entain will back the joint venture, which will be a benefit to the company. Although the organization was launched December 1, 2021 it is still relatively new and aims to promote greyhound racing.
Improved Welfare, Research, and the Industry as a whole
Solid investment has been made in the sport, with more than PS2.5million ($3.10million) from the parent companies to support the prize pools and multiple events. Premier Greyhound Racing is committed to furthering research into animal welfare and improving the racing and living conditions of the animals involved in this sport.
The organization supports the established welfare strategies and guidelines. They are keen to promote the sport so that the resulting revenue can benefit the entire sport.