PokerStars has expanded its partnershipwith Formula Oneteam Oracle Red Bull Racing to cover the entire 2023 F1 season.
The agreement continues the parties’ partnership for the second consecutive year. PokerStars will share rewards for F1 fans through the season. There are promotions, competitions and content available, as well as experience days for winners.
The Flutter brand is going to produce content for its YouTube channel. This will include behind-the scenes footage of races during the 2023 calendar. It began in Bahrain on Saturday with Red Bull’s Max Vertappen winning the first place.
After a highly successful 2022 campaign, Red Bull will be defending both the F1 Championship as well as Constructors’ Championship.
Christian Horner is the Oracle Red Bull Racing Team CEO and Principal. He said that “Partnering With PokerStars was an excellent move for Team. Their dedication to entertainment and innovation is a winning formula, which perfectly aligns with Formula One’s values.
“As we enter another calendar year, we are raising the stakes and elevating our collective game. We can’t divulge too much, but I can tell that we have some really exciting projects in the pipeline, and we look forward the unveiling of our plans over the next months.
The partnership will also be implemented across all PokerStars offerings, including PokerStars Casino and PokerStars Plus, which all leverage the Red Bull/F1 branding.
The branding of the gambling brand will be featured on the halo and inner cockpit, rear wind plates, pit crew helmets, and drivers’ race suits.
Rebecca McAdam Willetts is Flutter’s Director for Partnerships, PR and Consumer Engagement. She said that after an amazing first year of racing alongside Oracle Red Bull, she was thrilled to be entering the 2023 season with more rewards, content, and epic experiences. This will take the partnership to the next level.
“This partnership has allowed us and Oracle Red Bull Racing reach audiences who share the same passions and interests. We still believe that the team is the ideal fit for PokerStars.net and share our conviction that it’s not about what you offer fans but also the ethos behind it.”
