The series will build on PokerStars partnership and highlight similarities between motorsport and poker. The company will show the similarities between the two sports by targeting both fans. “Between The Lines” features four episodes that combine insightful interviews, thrilling challenge, and interactive content.
Both sports feature tough decisions
PokerStars and Oracle Red Bull Racing have extended their partnership in March. They are offering different awards to F1 fans, hoping to engage both communities. According to the operator’s latest report, the most recent YouTube document, ‘Between the Lines’, will continue these efforts and provide a unique perspective of the similarities between the sports.
The series will provide insights into factors that influence crucial decisions in both sports. Rebecca McAdam , PokerStars director for partnerships and PR, noted that the series ‘Between The Lines’ will focus on the mental processes behind the skills and strategy during the highlights of recent poker and race history, while engaging fans through promotions, experiences and rewards.
The…series…has given us a fantastic opportunity to reflect on some of the pivotal moments of one of our most successful teams and…our live event history.
Rebecca McAdam is the director of PokerStars Partnerships & PR
The first episode of ‘Between the Lines,’ will feature Sergio Perez as he discusses the strategic decisions that led to his victory. Hannah Schmitz and Hugh Bird from the winning team will be providing commentary along with PokerStars ambassadors Sam Grafton and Lex Veldhuis.
PokerStars aims to attract new audiences
PokerStars has already posted the first episode of the series on its YouTube channel. The remaining episodes will be released on 6 June 20 June and 4 July. PokerStars is introducing several new promotions to capitalize on the popularity of the Oracle Red Bull Racing Team and attract more players to their various online platforms.
“Between the Lines” aims to foster camaraderie between racing and poker fans. By creating a place for fans to engage and connect with the show, viewers will be encouraged to gain a better understanding of both industries and foster camaraderie.
Oracle Red Bull Racing is no different. Strategy is at the core of our work, just like it would be at a poker table. The series brought home how the two sports are very similar.
Christian Horner is the CEO of Oracle Red Bull Racing and team principal.
PokerStars has achieved a significant milestone with the convergence of racing and poker. The company is expanding its reach despite recent setbacks. It has cultivated high-profile partners and invested in innovative marketing strategies that engage and entertain the growing audience. The operator has demonstrated its ability to take advantage of every opportunity with initiatives like “Between the Lines”. This ensures that it remains relevant.
