Shivan, the Commercial Director for North America at Pariplay discussed how the aggregator’s offering was received in the region and the unique benefits of working with a platform rather than directly through integrations.
SBC – How has Paraiplay‘s aggregateion offer been received in regulated countries and provinces?
SP Since our launch in the region, both the United States of America and Canada have been extremely well-received. Our aggregation offering is what makes us stand out from the US.
We have been able to offer new, exciting content to the market through the Ignite program and Fusion aggregation platform. Ignite partners can only be found in North America. This is a great way for small studios to get exposure in the fastest-growing gaming market worldwide and to be able deliver this to US operators.
We offer games from more 110 suppliers to our operator partners. These include well-known names like BetMGM and Caesars. Rush Street Interactive is another. Any partnership that includes Wizard Games, our proprietary games studio will include the possibility of aggregation.
Our offering is not plug-and-play, it’s tailored to the specific needs of our partners. This is an important point for us.
Canada’s focus is on the many local lottery companies. These are crucial to the provinces. Our content has been performing well in Alberta, Ontario and elsewhere we are located. We have also signed deals with major operators within Canada.
SBC: What are some of the key differences between Europe and the USA in terms of aggregation offers? Are demands different?
SP It’s not shocking to see that content is content and is recognized by players around the globe. If you want to offer premium products, there are certain suppliers that you must have.
There are some key differences between the jurisdictions, and in player preferences. The US operators want to have everything. This could include slots, table games and video poker. Because the market is still very new, they are eager to find out what works across the board. We are seeing high demand for local providers and online versions of land-based content.
SBC – Is aggregation the only way to go in North America, or is it?
SPAbsolutely no, but it does have an important role in the gaming market. Although there are many direct deals between suppliers and operators, it is important to be able to access good content quickly. This can be done quickly, efficiently, and effectively through aggregation. Although it’s cliché, agility is the key to success.
Pariplay can deliver content in as little as four weeks, after all regulatory approvals. This includes high-quality, exclusive titles that can be delivered quickly.
Pariplay also offers full support for our offerings, which makes it easy for operators to have a great experience. Good aggregation offerings are likely to do well in North America, and we can take advantage of the fact that the technology is already proven in mature markets in Europe.
SBC: Recently, you partnered with several major brands like Caesars and Resorts. Do flagship brands attract more attention from Aggregation partners and operators?
SP :Momentum adds momentum and partnerships with large brands draw more attention. We are new to North America so we want to prove that we can compete in this space and establish Pariplay’s position as a top aggregator and brand.
We will be more prominent as we expand our presence in the regulated states and provinces. We have already closed 25 deals in the US last month, which is a positive sign.
SBC – What are your plans for North America moving forward?
SP Our goal is to be a trusted partner for our supplier and operator partners. We want to make their lives easier. Our goal is to be the leader in North American aggregation, providing operators with quality content that’s localised and gives them an offering that is better than their competitors.
We want to help their growth from a supplier perspective. Working with us will allow them to access prominent operator brands and distribute their content quickly.
We want to be the first to move as more states and provinces regulate. This will give us untold benefits to our entire ecosystem, partners, suppliers, and operators. It will also make us a top choice in North America.
In the very short time that we have been on the market, we have received lots of positive feedback and we look forward building upon our position as the top content aggregator North America!
