Inspired Entertainment is a content, technology, hardware, and services provider in the gaming industry. It announced today that it has extended its partnership with Irish betting company Paddy Power.
Retail Betting Shops: The Best Experience Possible
Inspired Entertainment, a B2B provider, will continue to provide its Virtual Sports solution to Flutter Entertainment’s sports betting brand and gaming brand.
Vince Bateson commented on the new agreement, saying that he was pleased to see the existing partnership between Paddy Power and Virtual Sports in its retail betting shops across the UK and Ireland.
Virtual products are popular with our customers and we have a long-term partnership with Inspired to ensure that our retail shops continue to offer the best experience possible.
Vince Bateson is the head of retail gaming at Paddy Power
Paddy Power and Inspired Entertainment signed an exclusive agreement at the end 2022, under which the B2B gaming provider agreed to provide fully integrated managed services across Paddy Power’s UK retail estate. It also agreed to install around 1,400 terminals, provide remote and on-site tech support and content, and deploy platform and content.
Paddy Power currently owns and runs over 600 retail betting stores in the UK and Ireland. The brand is a central part of Flutter Entertainment’s UK brand portfolio, which is listed on the London Stock Exchange.
Continue to Support Retail Outlets
Brooks Pierce commented on behalf of Inspired Entertainment about the agreement extension with the bookmaker. He was thrilled to “continue supporting their retail venues throughout the UK and Ireland,” as the company had been doing for the last 12 years.
Paddy Power will benefit from our top-notch content and our cutting-edge technology by utilizing our products.
Brooks Pierce is the CEO of Inspired Entertainment
The partners have not revealed the duration of the contract, but the renewed agreement guarantees that Paddy Power’s retail estate in UK and Ireland will continue to benefit Inspired’s solutions and products.
Inspired Entertainment, a Nasdaq listed company, has seen a number of developments in recent months. The gaming supplier is active both on the US and UK sides of the Atlantic.
Inspired has partnered with FanDuel to provide premium gaming content in Michigan. is partnering with Aristocrat Gaming for Virtual Sports, and signed a agreement with Codere for the deployment and use of technology .
Inspired also strengthened its relationship with Bet365 in order to launch a virtual product. introduced new virtual products focusing on CS GO, in collaboration with GRID.