GeoComply released a new report that gives a good idea of how many Americans bet on the NFL during Week 1.
The geolocation company released a report titled From Sidelines to Mainstream. It includes highlights for the period of Sept. 3 through Sept. 10, along with comparing those numbers to the previous year.
GeoComply has processed 242 millions geolocation checks in the past week. This is a 56% increase from 2022 which only logged 103 checks.
New Yorkers had the opportunity to wager on the NFL for the first time at the start of 2022, propelling it to the top in terms of betting volume.
Three new markets will drive growth in 2023. GeoComply has provided a breakdown on how each new state fared during Week 1.
GeoComply tracked 1.1 million accounts in total. Ohio was especially active as this video indicates:
Consumer education about the fairness and security of legal online betting platforms played a crucial role in the responsible development of the industry. Our data shows that the increased volume of transactions reflects the desire for regulated sports betting online. However, it also highlights the need to act urgently. States that have not legalized online sports betting must do so to be able to protect their consumers and generate substantial tax revenue.
On Thursday night, the touchdown pass in the first quarter from Jaredgoff to Amon Ra St. Brown sparked an incredible flurry. GeoComply handled 4,200 transactions every second when the Lions, the underdogs, took an early lead.
Don’t expect to see a big increase in sports betting transactions in 2019 unless a major state legalizes it in 2024. Kentucky launching this month, with Vermont North Carolina and Maine still to launch, it is unlikely that a new group of bettors will be exposed to the regulated market.