Provider of iLottery solutions NeoGames SA today announced that its subsidiary, Paraplay, has signed an agreement to launch content in New Jersey with DraftKings.
New Jersey: Starting
Pariplay will be able to capitalize on the rapidly growing North American online gambling market with DraftKings’ new content agreement. It will start in New Jersey, and expand to Michigan and West Virginia as it goes.
“DraftKings is an iconic brand, with its huge presence across North America and global standing,” stated Tsachi Mamon, president of NeoGames. He said that the launch of content with the Boston-based operator was a “big statement of intent” for Pariplay and its parent’s plans to expand North America.
This agreement will allow DraftKings players in the Garden State to access content created by Wizard Games, NeoGames’ in-house casino games studio. The popular Spirit of Mustang title will be available to players, along with other games that have been successful in the US market.
Pariplay will launch a wide selection of third-party titles that are performing well and exclusive content through the launch. This collaboration is the latest big step by the aggregator in North America.
Pariplay’s Fusion platform features thousands of games titles from industry-leading studios and a suite back-office conversion and retention tools that aim to increase player value. It has established itself in North American markets and seeks to continue its position as the top aggregation platform.
Additional Expansion of the Cards
NeoGames has licenses to offer its games in New Jersey and Michigan, West Virginia and Pennsylvania. The company also has Connecticut licenses. NeoGames plans to expand Pariplay’s presence in these jurisdictions with DraftKings, subject to regulatory approval and agreement.
After NeoGames and the online gambling brand teamed up last year, Pariplay content in Michigan is now available at BetMGM Casino. Titles such as Spirit of Mustang or Wolf Riches are now available to Michigan players.
NeoGames has been strengthening its position outside of North America. It signed a distribution agreement with ATG in order to provide the Swedish sports betting and gaming operator, NeoGames Fusion aggregation platform, Wizard Games developed titles, and select third-party titles.
NeoGames launched last month its sports betting and lottery solutions in Brazil. This was in response to an agreement that NeoGames and Intralot do Brasil had in June 2013 in order to introduce iLottery as well as sports betting solutions via Intralot’s Loteria Mineira.
