Washington’s Muckleshoot Casino is now the latest US-based gambling venue to partner with OPTX in order to increase customer satisfaction and visitation.
The property will be owned and operated by the Muckleshoot Indian Tribe. It is known as the “northwest’s largest and most prestigious casino.”
“By choosing OPTX, Muckleshoot can have access to data which will create an unparalleled 360-degree view of their operations,” stated Brooke Fiumara Co-CEO at OPTX.
“OPTX will help them apply data-driven strategies across the board and improve their operational alignment. Muckleshoot Casino is thrilled to join our team.
OPTX offers a complete solution that focuses on marketing, campaigns, slots, player development, artificial intelligence and advertising. It is available via mobile and desktop applications.
Data intelligence is used to create actionable recommendations for casino owners, provide real-time individualised insight in a bid ensure that no player is left out, and empower teams to spend less time compiling and more time implementing strategies to increase guest visitation, revenue, and profitability.
Muckleshoot Casino offers more than 3,000 machines, as well as a variety of table games. There is also a Caesars sportsbook.
Junior Maldonado is the Executive Director of Gaming Operations at Muckleshoot. He said: “Being efficient is key. OPTX uses the most advanced principles and data modeling to give actionable recommendations that have been proven to increase player satisfaction and visitation, providing an unmatched customer experience.”