MaxBet has expanded its presence in Serbia’s home market, after reaching definitive terms for the acquisition of arcade assets from El Dorado Slot Clubs.
Balkans Gaming Group confirmed it had reached an agreement with BARGAME AD, a subsidiary to CT GAMMING Bulgaria in order to purchase El Dorado Slots Clubs 11 arcade gaming properties situated throughout Serbia.
Strategically, MaxBet Kladionica, Serbia’s largest arcade operator and slot machine provider, will be acquired.
MaxBet CEO Darko Zinovi stated, “With this acquisition we will be welcoming El Dorado Slot Clubs into the MaxBet Family.”
We believe strongly in further development and growth of the slots business segment, as well as the success of our business skillsets and industry experience.
MaxBet stated that the deal would be completed by Q1 2023. MaxBet explained that it will upgrade El Dorado Slot Clubs properties through an “investment into professional staff, technological advancement, and stable collaboration with all relevant partners”.
MaxBet was founded in 1997 and is active on the Serbian, Montenegro, Republic of Srpska, North Macedonia markets.
Zivanov stated that MaxBet is implementing its strategy. This includes organic growth and acquisitions made in Serbia, the Balkans region.