Hard Rock International has signed a deal to be a presenting partner for the inaugural Formula 1 Las Vegas Grand Prix in Nevada.
The agreement will allow Hard Rock to construct its own grandstand structure next to the Las Vegas Strip. This will be where the race portion will take place. It can hold up to 3000 fans during the race weekend.
The Mirage, owned by Hard Rock, will host F1 events and offer hospitality options for fans. The operator will also collaborate with the Las Vegas Grand Prix team in order to launch an educational program that focuses on global hospitality.