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Betano sponsors and partners with top Argentina Football League

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After announcing a partnership with the Argentina Football Association, Kaizen Gaming announced that Betano would be the sponsor for the Argentina Football Association’s top league.

Torneo Betano will be the new name of Argentina’s top division, starting with the start of this season last weekend. The cup competition Copa de la Liga Profesional, will also be known as Copa Betano starting next season.

Betano is also the exclusive betting partner of the League following its recent launch in Argentina.

Claudio Tapia, president of AFA, is excited about the possibilities that the new agreement offers.

Tapia stated that “the Liga Profesional de Futbol, is without doubt, the most popular and important sports competition in Argentina.” This agreement strengthens our vision, and confirms once more the huge reach of Argentine Football.

Kaizen’s Chief Commercial Officer, Julio Iglesias said: “Our new partnership reinforces our commitment to the Argentinian Football Community, providing its passionate fans with unrivalled entertainment, through safe and responsibly gaming experiences.


Betano Argentina’s move is the latest attempt to increase global presence

The new Betano deal in Argentina is part of a global strategy to sponsor sports in LatAm.

Betano, Brazil’s top soccer division, was named as title sponsor in April. This is the largest naming-rights contract in league history. Betano sponsors the second-tier Serie B as well as Copa do Brasil, Supercopa Feminina and Copa do Brasil.

Betano’s global reach was further enhanced when the UK went live earlier this month, thanks to a partnership between Kaizen Group and BVGroup. Iglesias said: “We’re thrilled to launch the Betano UK brand alongside BVGroup as we continue our global expansion.”

Betano announced last month that it was the main partner for Premier League club Aston Villa. Betano is the new sponsor of Aston Villa’s front of shirt starting next season. The deal, which runs for two years, was signed in December.

Betano is also the official sponsor for the Euro 2024 and Copa America 2024 events. The operator sponsored the Qatar 2022 World Cup, and was the first betting company ever to work with Fifa.

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