Light & Wonder is a leading casino product provider that has entered the Swiss iGaming industry through an agreement with Grand Casino Luzern. The agreement states that the former company will supply the operator with iGaming material and launch its OpenGamingaggregation.
Grand Casino Luzern is the leader in the Swiss online gambling industry since the country regulated iGaming a couple of years ago. The mycasinobrand of Grand Casino Luzern will now consolidate its position as a leader operator, thanks to the Light & Wonder agreement.
Mycasino has a wide range of games that are engaging and will be even more so with the integration of OpenGaming. Light & Wonder’s library of third-party and proprietary content will be used to power the brand.
Swiss customers can now enjoy titles like RAGIN RHINO, 88FORTUNES and SPARTACUS.
Light & Wonder Enters Switzerland’s Online Market
Light & Wonder will now be able to offer its online gaming content in the country for the first time. This move will strengthen the company’s European footprint. Light & Wonder has a strong regional presence and agreements with several operators. The content is already available at land-based casinos across Switzerland and will be made available to online gamers.
Swiss iGaming produced GGR of 250 million dollars in 2022. This makes it a very attractive destination for online gambling firms.
Light & Wonder’s omnichannel strategy is critical to its success across many markets, including the Americas.
Both companies will benefit from the deal
Magdalena Podhorska Okolow is Light & Wonder Europe’s managing director.
The Swiss regulated online gambling market has performed very well. Grand Casino Luzern is a strong brand with a Swiss player base who appreciates content that has a land-based origin.
Magdalena Podhorska – Okolow, MD Europe Light & Wonder
PodhorskaOkolow stated that Light & Wonder would leverage its OpenGaming to unleash a torrent for Grand Casino Luzern’s online customers.
Wolfgang Bliem said his team is working to offer players the most innovative and diverse casino games.
We can deliver the best possible content in the Swiss market by partnering with Light & Wonder, and gaining access the household titles players love already on the land-based side.
Wolfgang Bliem is the CEO of Grand Casino Luzern
Bliem said that he looks forward to working with Light & Wonder.
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