Hard Rock International has signed a deal to be a presenting partner for the inaugural Formula 1 Las Vegas Grand Prix.
The agreement will allow Hard Rock to construct its own grandstand structure next to the Las Vegas Strip. This will be where the race portion will take place. It can hold up to 3000 fans during the race weekend.
The Mirage, owned by Hard Rock, will host F1 events and offer hospitality options for fans. The operator will also collaborate with the Las Vegas Grand Prix team in order to launch an educational program that focuses on global hospitality.
The 2023 Formula 1 Las Vegas Grand Prix takes place from November 16-18.
Keith Sheldon, president of Hard Rock Entertainment, stated that “We are thrilled to partner with Las Vegas Grand Prix” and to create unique experiences for fans and guests at the inaugural race.
“From our involvement at the Formula 1 Miami Grand Prix, and as an official partner of Oracle Red Bull Racing’s team, we are thrilled to expand our involvement in the sport. We know firsthand what it takes to plan and execute an unforgettable race experience in the entertainment and sports capital of the globe.”
Emily Prazer, chief commercial officer of Las Vegas Grand Prix, said: “Like Formula 1 and Formula 1, the Hard Rock brand has a global recognition with fans from all over the globe. We look forward to giving fans another chance to enjoy the Hard Rock experience from a thrilling vantage point on Las Vegas Strip. Our event’s intense energy and intensity are a perfect match for the excitement.
This announcement follows the Aristocrat gaming arm Aristocrat Technologies’ partnership with F1 Las Vegas Grand Prix. Aristocrat Gaming will be the official slot machine of the debut race.