Kindred announced that it has launched its proprietary tech platform in New Jersey. The business claims this gives them a more “rich” set of analytics.
The New Jersey Division of Gaming Enforcement gave the final approval to the launch of the platform in early 2018. Kindred currently operates in the New Jersey gaming industry via its flagship Unibet.
The company called the launch of the new platform an “important” first step to enhancing its entire gambling service in the US.
Kindred said the platform improved the customer experience by customising and personalising content and products. It also gave Kindred better analytics and flexibility. This will enable the operator to provide a safer environment to its customers.
New Jersey hosts Kindred enhanced platform
Henrik Tjarnstrom, CEO of Kindred, said that he was “proud” and “grateful” for the product created by the team.
He said, “However the real winners are our New Jersey customers who will now have access to a gaming platform that will allow them to enjoy a more safe and enjoyable gambling experience.”
We are now preparing the rollout of the tech platform in all states where we operate. We plan to migrate Pennsylvania onto the Kindred platform in the second half this year.
Kindred has already launched its tech platform on the European and Australian markets.
Kindred announced in April that it was reviewing “strategic options” which could lead to a possible sale, merger, or partial sale.
