Hard Rock Digital signed a deal to integrate the ProhiBet into the Hard Rock Bet Platform.
ProhiBet, as part of the agreement, will monitor the integrity of athletes, coaches and employees of both pro and college teams, and of officials. The company will also monitor and prevent any illegal bets placed in each state.
Hard Rock Bet will be made aware of any prohibited betting activity by ProhiBet, which uses an encrypted and decentralized platform for cross-monitoring.
A joint venture partnership is the solution between US Integrity and Odds On Compliance , which focuses on data security and regulatory compliance within the industry.
Hard Rock Digital President Matt Primeaux said: “Hard Rock Bet strives to provide the best possible experience for its players, which includes maintaining a culture of trust, integrity and compliance.”
We value ProhiBet’s monitoring solutions. They will enhance our awareness and oversight of prohibited bettors.
The partnership is part of “a two-fold approach” that aims to improve the monitoring and oversight of sports betting, and of bettors who are prohibited from using the Hard Rock platform.
ProhiBet’s technology allows its clients to comply with all state regulations regarding online sports betting.
Hard Rock Digital is a great partner for ProhiBet. The combination of ProhiBet’s encrypted data transfer system and Hard Rock Digital’s commitment to maintaining the integrity of sport will enhance transparency and trustworthiness in the current regulated betting landscape.
SBC Americasrecently met with Heap, and Matthew Holt CEO of US Integrity, to discuss how the platform could help reduce or eliminate integrity problems within sport. These issues have spiraled in recent years with numerous NFL stars and college athlete falling foul of betting rules.