Genius Sports has deepened their collaboration with the NBA to work together on data analytics and a new tech platform.
The expanded agreement makes Second Spectrum a subsidiary of Genius Sports and an official provider of basketball analytics for the NBA League.
The two parties will work together to develop and research a platform called Dragon that will track mesh data to combine millions of on-court data points.
This platform will allow NBA to use Second Spectrum augmentation technology for creating graphics of on-court data in order to broadcast alternate games via NBA League Pass.
These alternate broadcasts will include advanced player and team analytics to give statistically savvy fans additional insight.
“The NBA is one of the most technologically advanced sports leagues in the world, and fans, broadcasters, and media partners expect cutting-edge innovations,” stated Mark Locke CEO of Genius Sports.
“We are thrilled to continue our long-term partnership relationship with the NBA. We are proud to share the vision of Dragon solving the future’s technology problems with the NBA.
Genius Sports will also integrate NBA tracking data into its basketball insight and analysis engine. The data provider will provide its services to all NA team using Second Spectrum’s machined-learning data for decision making.
