France’s National Gaming Authority (ANJ), a regulatory body responsible for wagering and gambling in the region has announced a new ethical gambling initiative in time for this year’s Rugby World Cup.
Snapchat and public virtual billboards will be used to disseminate information on ethical gambling.
The advertisement, entitled “Rugby Has Its Codes, So Does Betting,” was created to encourage both novice and seasoned gamblers alike to set clear boundaries for sports betting activities. The ANJ is committed to promoting responsible gambling practices, which ensure that wagering can be a fun and enjoyable pastime.
The participants in the advertisement should set specific budgets and adhere to time limits. The advertisement for smart gambling emphasizes not overstating one’s competence, and that luck is a big factor in sports results.
Rosbeef, a creative agency that previously worked with ANJ to promote the 2022 World Cup Football Championship, developed the imagery for this ad. The slogan “Rugby is a code, and betting follows it” conveys the simple message that you should not bet on sports if your rules aren’t clear.
