Customers will be able to watch and place wagers on MLB games via the FanDuel+ OTT platform as well as the sportsbook app. FanDuel will also receive national broadcast integrations as part of the agreement.
FanDuel Prepares for National Broadcast
FanDuel, as an exclusive partner in sports betting, will be granted expanded marketing rights that will allow it to use the MLB branding. FanDuel can also use highlights on its FanDuel TV programs and in different products. The partnership will focus on improving the matchday betting experience for fans.
FanDuel will use both the FanDuel+ OTT and the sportsbook apps to stream MLB.TV’s Free Game of the Day. This is a sign of the company’s determination to be innovative in the space. Christian Genetski (President of FanDuel Group) expressed his excitement about working with MLB and thanked the fans.
He said, “The baseball fan has the highest level of engagement in all sports. This is why we are delighted to be the new Major League Baseball sports betting partner.” Genetski said that FanDuel was eager to expand its reach through the MLB partnership and promised product innovation and a better customer experience on every pitch.
MLB also highly praised FanDuel. FanDuel is a top-rated sportsbook in America and has provided innovative fan engagement opportunities for fans while reminding them of how important it is to do so responsibly,” said Kenny Gersh, executive vice president Media and Business Development at MLB.
Responsible Gambling is becoming more important
Responsible gambling has been supported by MLB openly. Its increasing commitment was also evident last year when MLB partnered up with the American Gaming Association (AGA), in support of the latter’s responsible gaming campaign in September 2022. This tie in with the League’s Platinum Membership status in the National Council on Problem Gambling’s Leadership Circle.
MLB’s commitment and extensive reach make FanDuel an ideal partner for sports betting. This can only help the company’s image. FanDuel has shown over the years its own dedication to a sustainable industry. Gaming Society and FanDuel partnered last Oct to empower women in gambling.
In the midst of recent changes and growth, responsible gambling is gaining importance. AmericanGambling recently launched a new platform that provides players with up-to-date and accurate information about gambling in America, including reviews of licensed platforms and payment systems.