Fanatics, a giant in sports apparel, has reportedly begun discussions to buy the BetParx casino. This is as Fanatics seeks to increase its gaming presence.
CNBC reported that Fanatics signed a letter stating their intent to purchase the sportsbook. However, no agreement has been reached. The price of the deal has not been disclosed.
Fanatics has been announcing its intent to enter the US market for sports betting since long.
The business filed last year a trademark with US Patent and Trademark Office to create a “downloadable application” for betting and gaming called BetFanatics.
The company also announced last year the creation of a gaming and betting arm and made a number of major hires within this division.
BetParx is powered and operated by Playtech. It is currently licensed in five states: Ohio, New Jersey and Maryland.