A press release from DraftKings revealed DraftKings’ plans for the Massachusetts online sports betting launch on March 10. The operator will make the most of the days ahead and focus on promoting its imminent arrival in Massachusetts via promotional events and commercials. DraftKings is proud to have entered a new jurisdiction. This will mark a major milestone in its expansion efforts. It should bring DraftKings significant long-term benefits.
Supporters Can Support Their Favorite Team
The launch date of 10 March is rapidly approaching and operators hoping to be successful are working hard to reach as many customers during this time. DraftKings is one of the most popular sportsbooks in America and has made significant investments to increase its presence in California. With its wide range of betting options, special promotions, and the ability to bet on many sports and leagues, DraftKings hopes to attract new customers.
DraftKings has established relationships with local teams such as the New England Revolution, Boston Celtics and New England Patriots. Fans will soon have the opportunity to support their favorite teams and place wagers on exciting events such as the NCAA Division I Basketball tournaments. DraftKings Sportsbook is available for both iOS and Android devices.
DraftKings prepared a comprehensive marketing campaign to inform sports fans about the new online betting options. DraftKings plans to launch several marketing campaigns prior and immediately following the launch, including Boston sports watch parties and a celebration with special guests.
Operator has also prepared the “Bet Local” commercial which will air on March 10. Celebrities and athletes from Massachusetts will appear in the promo to spread the word about their new online betting option. These campaigns are designed to raise DraftKings’ profile and ensure that it has a share of the new market.
DraftKings Should Have a Large Market Share
All operators have the opportunity to launch in previously untapped territories. Due to fierce competition from large players such as DraftKings and Caesars, many sportsbooks pulled out before launch, however. Analysts agree that to be profitable, an operator needs between 7%-8% of the overall market share.
DraftKings should not have to achieve such a milestone as it commands a lot of mindshare and has heavily invested in its launch. Jason Robins, DraftKings CEO and co-founder, was thrilled to deliver a safe and exciting product for sports betting to the state’s most ardent fans.
We are proud to be the local sportsbook in the Commonwealth.
Jason Robins, DraftKings CEO, co-founder and chairman
DraftKings’ Massachusetts launch should allow them to continue their momentum into 2022. DraftKings’ annual revenue reached $2.2 billion in 2018, a 73% increase year-over-year. DraftKings has a positive outlook for 2023, and a new market available to it. DraftKings could continue to exceed expectations.