Dimers.com is partnering with Major League Soccer to publish sports betting on the league’s online betting hub.
Dimers.com is launching its services ahead of the remainder of the 2023 season, including the MLS All Star fixture as well as MLS Cup final. Dimers.com aims to provide fans with the information and tools to improve their sports betting and to be better informed.
Chris Schlosser MLS Senior Vice-President, Emerging Ventures said: “At a moment of sustained momentum for our League and with the rapid expansion of sports betting in the US further increasing interest in football, we are thrilled to align ourselves with Dimers.com in order to provide world class predictive analytics and content in order to help fans to make informed decisions and place bets in a responsible manner.”
Dimers.com, as part of its integrations with MLS, will use their MLS writers and analysts to produce a variety of editorials that offer fans such content as “best bets for the day” or popular parlay wagers.
According to Cipher Sport‘s affiliate, this will increase the visibility of the MLS in the sports betting market and encourage fans to engage with the league.
MLS has experienced sustained growth over the past few years, as soccer stars from around the world, such as Wayne Rooney and Gareth Bale have left their glittering careers to join MLS franchises.
US Soccer also has a domestic player development program. Several US stars have risen to prominence in Europe, including Christian Pulisic GioReyna, and Sergino De St.
As the US is co-hosting the FIFA World Cup in 2026, the focus has shifted to engaging as many soccer enthusiasts as possible before the tournament. Dimers.com is hoping that this partnership will engage new fans, and provide a new revenue stream through new soccer bettors.
Dimers.com CEO Adam Fiske said: “We see sports betting as a form entertainment that goes along with sports fandom.”
We are confident that this combined effort, by increasing the coverage and betting information about MLS, will benefit both the regular sports bettors, as well as those MLS fans who are curious about sports gambling.
