After it was revealed that Chief Marketing Office Elen Barber, and Chief Commercial Manager Anne Jaap Snijders were set to leave Kindred, the shake-up of the c-suite is likely to continue.
Barber and Snijders followed CEO Henrik Tjarnstrom to the exit after he said goodbyeafter 13 years of service as Kindred CEO and more than 20 years associated with the group.
After a disastrous year in 2022, Kindred sought a solution this year to maximize shareholder values. Barber and Snijders are expected to remain with Kindred through the fall.
Barber said: “I’m proud of having played a part in Kindred’s success over the last 13 years. Our global marketing team is a fantastic group that has laid a solid foundation for Kindred to continue growing in exciting and competitive markets. “It’s time to move forward to new opportunities.”
CMOs joined companies in 2010, and then rose through the ranks to become Heads of Affiliates, Performance Marketing, Digital Advertising, Director of Central Brand Marketing, before being appointed CMOs in January 2019.
Snijders was appointed to the group as general manager of Australia in 2012, then became Kindred’s head of Western Europe in 2013, and CCO in 2014.
Snijders said of his departure: “It was a wonderful experience working at Kindred.” It’s been an amazing journey, working with talented colleagues in the Sydney, Malta and Amsterdam offices. The pinnacle of the journey was receiving the Dutch license and building up market leadership in the local teams.”
Kindred stated that despite the departure of several C-level members, including CFO Johan Wilsby from the group, these updates were unrelated.
Nils anden will lead the search for successors of those leaving as well as facilitate any M&A activities that could arise as a result of its strategic alternative search.
Anders Strom teases Kindred rift
SBC News reported on the fact that Anders Strom, the founder of Unibet Group, has spoken out about a disagreement between him and the departing CEO Tjarnstrom.
Tjarnstrom cited differences between them in relation to US growth, . Strom stated that the group had spread itself too thinly across too many jurisdictions since he resigned in 2020 as chairman.
He said to Swedish business news site Dagens Industri that the company had spread itself too thin in recent years with too many projects. It is primarily the project to try and enter the US for a minimum of $50m per annum.
“The ambition of building its own sportsbook at a cost around $50m per annum is in conflict with the strategy which was set up when Kambi spun off from Unibet. To me, this is madness.”
