Operators and punters were both pleased with the World Cup Qatar. The favourable results, high participation levels and exciting competition resulted in a lucrative, revenue-generating event.
For The challenge was to create high levels of customer engagement via compelling and relevant content. This competition took place outside of summer, and the goal was to stimulate interest from fans who spend less time outdoors and more time on their computers in winter.
Statistics tell the tale about Checkd’s World Cup success. The Footy Accumulators channel was a rich source of content, which proved to be both profitable for operators and punter-friendly.
Alex Beecham, Checkd Media Managing director said that there were two winners from the exclusive boosted odds selections made by Footy Acumulators (FA).
The winners are the cherry on top of the excellent competition in Qatar. Although the excitement surrounding the tournament wasn’t as intense as it is for a summer tournament tournament, we discovered that the Footy Accumulators community was very engaged throughout the event. Operator partners shared very high levels of new customer activity and positive bets.
Checkd also used celebrity names to encourage engagement in the World Cup campaign. William Hill sponsored Footy Accumulators’ World Cup themed show No Tippy Tappy Football, which featured former England manager Sam Allardyce as well as regular guests. It brought great results.
Over 11,000,000 social impressions were generated and more than 1.3 Million video views were recorded. The eight-part series covered each round in the tournament.
Footy Accumulators gained over 20,000 more followers on social media during the World Cup campaign. This is further evidence of how winning Bet Builder selections can stimulate interest.
Betting Builder-style bets again proved very popular.
Operators must improve the experience for their customers by integrating stats and data into betting. “The demand for Bet Builder will continue to rise.” You could do this by including stats and data in the betting experience. This would give a reason why a selection might be a major-price winner span>
