Total Performance Data and TripleSdata, two companies that provide live horse racing data, have agreed on a merger.
The merger will result in the merging of both companies. This combined company will provide live data on horseracing from over 100 tracks in 11 different countries.
This entity will provide viewers with both live and after-race data. TPD will make its in-play betting odds available to all racetracks.
The companies also announced changes to their management teams. Carlos Santo, Sebastian Scholz and other TSD co-founders will be joining the TPD board. They will help manage a team of more than forty people.
Brad Higgins will lead APAC Sales as executive director of TSD. John McBroom will be the commercial director of TPD and lead global sales.
Horse Racing competing for Attention
Will Duff Gordon CEO of TPD says the merger enhances TPD’s current offering.
He said: “We’re delighted to have the TripleSdata passionate team join us to build a champion in racehorse tracker and revenue generation,” We are well aware of the fact that today’s bookmakers want to get the most product possible from their partners. That’s why we are happy to welcome three new countries with top-class racing.
The horse racing industry, he said, is becoming more competitive. He believes that by focusing its efforts on the tracking of content it can enhance their offering.
The TPD, along with its partners at racecourses, share the vision that tracking content will make horse racing more attractive and, in turn, make wagering more enjoyable.
Santo stated that the combined company will provide customers with a data product of high quality.
Santo said, “This merger will bring together two companies that are dedicated to pushing technology to its limits and expanding our product offering. It is a great opportunity to create new products and unlock opportunities.” This is the start of an exciting new journey.
Together, we’ll continue to adapt, innovate and thrive as the landscape changes, providing unmatched data and experience to our clients and stakeholder in the race and betting industries.