Flutter Entertainment has extended its collaboration with Formula 1’s Oracle Red Bull to a second year. This collaboration has been called an “ace move by the team”.
The pair announced their continued partnership after the 2023 Formula One season.
The operator announced that it would be back with “even greater rewards for F1 enthusiasts”, including sharing promotions, competitions and content, as well as the chance to win experiences at the most anticipated races of the season.
Rebecca McAdam Willetts is Flutter’s Director for Partnerships, PR and Consumer Engagement. She said that after an amazing first year of racing alongside Oracle Red Bull, she was thrilled to be entering the 2023 season with more rewards, content and epic experiences to enhance our partnership.
“This partnership has allowed us and Oracle Red Bull Racing reach audiences who share the same passions and interests. We still believe that the team is the ideal fit for PokerStars.net and share our conviction that it’s not about what you offer fans but also the ethos behind it.
The season will also include the return of PokerStars Red Spade Pass which will give players F1 experiences that can’t be bought with money.
PokerStars will help their fans “Embrace the Race” by offering a program of race weekend rewards that includes a new chicane cash drops, spin & play races, odds boosts on sports bets, and a leaderboard for casino weekend races.
This partnership will feature branding on PokerStars’ range of products. The brand is also set to be featured on the halo and rear wing end plates, the drivers’ race suits, and pit crew helmets.
Christian Horner is the Oracle Red Bull Racing Team Principal, CEO and CEO. He said: “Partnering With PokerStars was an excellent move for our team. Their dedication to entertainment and innovation is a winning formula, which perfectly aligns with Formula One’s values.
“We’re increasing the stakes and taking the collective game to the next level as we enter another year together. We can’t divulge too much, but I can tell that we have some really exciting projects in the pipeline, and we look forward the unveiling of our plans over the next months.
