Kindred Group has published the first key metric report about Swedish problem gambling rates. ATG, Svenska Spel.
Kindred had reported in its first report that it had reached 0.5% of customers suspected to be displaying troubled behaviours.
Svenska Spel, along with Kindred, reported contact with 4.2% of problematic customers in its online casino and sports business. ATG also reported that 1.4% of customers showed signs of “risky behavior”.
Henrik Tjarnstrom was the CEO of Kindred. He explained that Kindred, along with ATG, Svenska Spel, had signed Kindred’s initial report. This will allow our stakeholders to better follow and understand our efforts to stop harmful gambling through regulation, technology and human interaction.
“We believe that an open and fact-based dialogue is a better way to create a sustainable industry. We hope that other operators will do the same.
The trio committed to reporting on four gambling harm metrics in Autumn 2013. An update will be provided every six months to Sweden Gambling Inspectorate.
The public is shown key metrics that show the percentage of customers who were contacted about suspected/detected problem gaming behaviours. Further information is available in the report on self-exclusion rates following customer care interventions.
Kindred recorded a 76% and Svensk Spel’s online unit a 75% percentage of customers who had reduced their gambling. ATG had the lowest effect on gambling reduction at 52 percent
Kindred reported that the average rate at which contacted people had decreased their gambling (deposits), was 75%. Participants had the most variance in this metric, with Svenska Spel (49%) and ATG (65%), respectively.
Svenska Spel was the leader of the trio in self-exclusion success. It reported that 93% of customers took a short break lasting less than 6 months, while 33% chose to remain self-excluded for six or more months.
Kindred recorded that 1.4% of customers who had taken a six-month break, and 0.5% who chose to exclude for longer periods of time, were self-excluded. ATG reported self-exclusion rates of 1.5% and 2.2 percent.
The trio submitted the report and asked their Swedish counterparts to do the same. “These reports will hopefully incite more Swedish licensed operators and publish the same key metrics, and thereby contribute more transparently and fact-based dialog.”