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Hard Rock Casino launches in The Netherlands

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Hard Rock Digital launched its Dutch operation in collaboration with Maastricht based operator iCasino BV.

Hard Rock was launched by iCasino BV through a license agreement. In May of this year, the operator led by Paul Strikers (former CEO Novomatic Netherlands) received its operating license from de Kansspelautoriteit.

HardRockCasino.nl will replace the iCasino.nl name.

Bragg’s player account management solution (PAM), as well as the remote games server with more than 10,000 casino titles, will power this offering. Bragg’s sixth PAM-client is now available in the market.

Bragg’s content suite and technological solutions provide the foundation we need to enter a market as competitive and demanding as The Netherlands. With its emphasis on compliance by operators, iCasino’s CEO Paul Strikers stated that.

Hard Rock Casino will bring the best of Hard Rock Casino to its iGaming offerings.

Matevz Mazij, Bragg’s CEO said: “We are excited to have the opportunity to help hardrockcasino.nl launch in the Dutch marketplace.” Hard Rock Digital has a global brand that is internationally recognised.

Hard Rock had previously shown interest in expanding the brand outside of US markets. The operator signed a licensing agreement with Playtech in March. This is its first non US deal.

Hard Rock is following LeoVegas, which recently entered the Netherlands through its BetMGM Brand. In April, the launch was announced.

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