iGaming Platform formed a partnership Fast track to deliver “significantly” more engagement amongst its clients’ customers.
Fast Track’s real time data capabilities will allow iGP partners to gain comprehensive insights about players and, in turn, “rollout hyper-personalized marketing campaigns at scale”.
Matthew Calascione said that iGP is delighted to have signed a contract to use Fast Track’s leading CRM tools.
“These tools will enable iGP’s segmentation capabilities to be extended and our customers to increase engagement significantly among players. This is a vital requirement for operators.
We look forward to growing with Fast Track in the months and years ahead. This will hopefully be a long-lasting and fruitful partnership.
Fast Track was founded in 2016 and uses flexible, tailored and open solutions for over 100 operators worldwide to “deliver bespoke experience to players”.
Fast Track CRM and iGaming Platform are the perfect partners, combining the best of both,” said Luis Sangiovanni Chief Marketing Officer, Fast Track.
Fast-Track’s innovative technology provides seamless customer experiences and personalised interactions, while iGP’s cutting-edge gaming platform delivers a superior experience. This collaboration redefines how we interact with players and sets industry standards.”
In August, CasinoBeats asked iGP’s sales director Elliott Banks what the technology provider has planned for SBC Summit Barcelona from September 19-21.
