EveryMatrix will supply its CasinoEngine platform, as well as its cross-product BonusEngine technologies to Matchbook in order to support the casino business.
CasinoEngine, a multi-year partner, will power Matchbook’s casino offering, while BonusEngine, a cross-product bonusing tool, will increase the brand’s acquisition, retention and reactivation of players.
EveryMatrix’s Head of CasinoEngine, Stian Enger Pettersen said: “We have long admired Matchbook for being one of the most prominent brands in the UK. We are delighted to work with them to help accelerate their casino business, and to take it to a new level through the power of CasinoEngine and BonusEngine.
We’ve proven time and again how our products, services and technologies combine to create an ultimate casino productivity platform, which drives instant results as well as sustainable long-term brand growth, regardless of the market.
Matchbook, an online UK betting exchange established in 2004, will also integrate BonusEngine and JackpotEngine to take advantage of various player rewards and bonus management features.
Malcolm Graham CEO of Matchbook said: “Our sports products are well-recognized as the best in class and with our new partnership, we intend to replicate this success in the casino, creating the ultimate 21st century player experience, with the latest personalised contents, bonuses, and rewards.
I’m thrilled to have EveryMatrix aboard and we are all looking forward to our journey.
EveryMatrix is at the SBC Summit Barcelona and next week, offering delegate’s a chance to test out its latest game Tiki Time Exotic Wilds in a fun competition.
