ESA Gaming continues its journey through Africa after it debuted in Nigeria as a partner with BetBonanza.
ESA Gaming will make its non-traditional content offerings available to the country through the link-up. This includes Wild Vegas, Fruitz&Spinz and Basketball Mine. Rocket Racers is also available.
Gatis Licitis is the COO of betBonanza. He said that ESA Gaming was a great partner as we work to expand our casino offerings to compliment our top sportsbook.
“The titles are great cross-sell opportunities and their quick-fire nature is well received by our customers. We look forward working together to gain more ground in Nigeria’s market.
BetBonanza was established in 2019. It currently offers a variety of casino content, including instant, table and slot games. ESA Gaming claims that the operator’s roll-out will “significantly strengthen” its position on the regulated African market.
Thomas Smallwood is Head of Marketing at ESA Gaming. He said: “Regulated African Markets have become a key focal point for us as EasySwipe portfolio was perfectly designed to match up with the needs and wants of local players in Africa.
“betBonanza has quickly established itself as a top operator in Nigeria. We are delighted to add our titles to their portfolio and bring new excitement to their expanding customer base.
This deal is close to the time that the supplier entered Africa through partnerships with PARILAY and 888Africa.