Bragg Gaming Group will play an “important role” in its North American growth strategy. This latest partnership is expected to drive “consistent and long-term growth”.
Bragg will distribute its proprietary and third-party online casino titles to an online casino and sports betting operator located in Ontario. This is the latest major sign up for Bragg.
The agreement stipulates that bet365 will gain access to content created by Bragg Studios, including Fairy Dust, Atomic Slot Lab, and Sea of Plenty, Indigo Magic.
The alliance includes the Powered by Bragg Portfolio, where players can access online slots like Devils Lock by Blueberi.
A bet365 representative said: “We have known for some time about the high-quality content Bragg Gaming produces.”
We’re delighted to welcome Bragg to our portfolio as a cutting-edge gaming content partner in one of the most exciting markets. Our Games product will offer a wider range of titles to customers in Ontario.
This expansion of Bragg’s North American strategy follows an agreement struck with the Kindred Group’s Unibet, and a goal to gain traction in numerous European and North American countries alongside Flutter Entertainment’s PokerStars.
Bragg Gaming Group President and Chief Operation Officer Lara Falzon said: “We are delighted to be working with bet365 as one of Ontario’s leading operators to provide our players-engaging content for their customers.”
This new content launch with bet365 marks the beginning of what we hope will grow into a larger relationship with the leading igaming provider in other markets to introduce our exclusive and proprietary third-party content.
Our partnership with bet365 is a key part of our North American growth strategy, and will help to drive long-term, consistent growth.
