The ‘Affiliates & Advertising‘ track of the Canadian Gaming Summit, the country’s leading gaming and betting event, will explore the most efficient practices affiliates can employ to capitalize on a burgeoning Canadian Market.
Sports betting and iGaming are a new market in Canada. It is important that companies understand the importance of marketing with an effective, efficient and user-oriented approach.
The second day of the Canadian Gaming Summit will begin with the ‘Affiliates and Advertising’ track. This conference track is located at the Metro Toronto Convention Centre. The day will be filled with expert-led panel discussions on topics such as the use of data to adhere to responsible gambling regulations and consumer response to advertisements for sports betting.
The panel “Brave New World: How Affiliates Can Guarantee a Successful Launch in the Canadian Market” will open the conference track. This panel will feature affiliate experts who will explore how an understanding of the player’s choice and betting habits will help to maximize conversions and aid in product launches. Affiliates need to tailor their marketing strategies and technologies to Canadian players to maximize the Canadian iGaming market.
Bill Pascrell III, Principal, Princeton Public Affairs Group, will moderate the panel, which includes JD McNamara, Country Director Canada for Better Collective, Cassie Brickman, Managing Director of Betting Hero, Andrew Garven, Head of Marketing at Covers, and Marcos Oliveira, Chief Operating and Commercial Officer of Clever Advertising.
The “Analyze This: How Data Drives Customer Engagement Through Every Channel and Touchpoint” Panel will highlight the importance and harnessing of data to maximize customer engagement. The panel will examine what affiliates can gain from the established digital industries, such as eCommerce and social media, that have already been tested in iGaming.
Robert Davidman, CEO of Slapshot media, will moderate the panel. Guests include Dave Rivers, SVP Marketing at PointsBet Canada, Kay Savage, Head of Data Science at BetFanatics, Gavin Whiteley, Chief Marketing Officer for Great Canadian Entertainment, and Kevin Collins, Co-Founder &CTO, Xtremepush.
The panel, titled ‘Maximizing Customer Conversions Through Omnichannel Marketing Innovation,’ will focus on the importance of hybrid marketing models, which incorporate both digital and land-based experiences, in engaging modern Canadian gamers. Experts will be discussing how user analytics, enhanced CX and choice for customers can increase user engagement and guarantee a player share which is mutually beneficial to iGaming organizations and land-based ones.
The panel will include expert speakers Nic Sulsky, Chief Commercial Officer of PointsBet Canada, John Gordon, CEO of Incentive Games, Jai Maw, President of Betting Hero, and Rome Smith, Head of Marketing North America at Betsson Group, with Jesse Learmonth, host of the Betting Startups Podcast, moderating.
The summit includes a comprehensive conference program, a tradeshow with new product releases and games, as well opportunities to network with professionals in the industry at some of Canada’s most iconic venues.
Visit the website to purchase your tickets for the Canadian Gaming Summit. Groups of three or more will receive a $200 discount on the ticket price.