Caesars Entertainment announced Bakkt Holdings, a partner for its crypto rewards program.
Caesars Rewards members will have the ability to redeem their reward credit via Bakkt’s Crypto Rewards function. This is a way for customers to experience a truly unique experience.
This is part of a promise both companies made to ensure customers have seamless transitions between online and traditional experiences as the digital economy develops.
Bakkt, a technology platform that promotes loyalty via cryptocurrency, is called Bakkt.
“As today’s customers become more savvy online, we look forward offering new crypto options for millions of Caesars’ customers,” stated Bakkt’s Chief Market and Sales Officer Mark Elliot.
“We are thrilled to strengthen our relationship with Caesars through the naming and integration of Bakkt crypto rewards into Caesars Rewards.”
Caesars Rewards has over 60 million members worldwide. This deal will modernize it further.
Bakkt claims that the deal will allow it to create more cryptic solutions in order to shape Caesars Rewards. The operator is eager to see the benefits of offering a unique experience.
“We are always looking for unique and new ways to expand Caesars Rewards’ wealth of benefits, and that is what makes Caesars Rewards the best-in-class,” said Megan Rodriguez Senior Vice President of Loyalty & CRM at Caesars Entertainment.
“We are excited to explore how Bakkt’s cryptocurrency offerings will distinguish Caesars Rewards from the rest and allow us to continue to be the market leader in this space.”
Bakkt is now the title sponsor for the Planet Hollywood Resort’s live entertainment venue, Casino.
The venue, formerly known as the Zappos Theater was now the Bakkt brand. It hopes to increase its visibility amongst gambling customers.
“Bakkt Theater presents the best live entertainment and experiences to match Caesars Entertainment’s extraordinary talent roster,” stated Jason Gastwirth President Entertainment at Caesars Entertainment.
“We are pleased that Bakkt recognized the unique destination created by Planet Hollywood. We are thrilled to have them join us for the next chapter.”