The new non-profit organization was created to unite all members of the industry under one goal. ABRADIEwill assess the current situation and make recommendations to the government. This organization hopes to promote meaningful reforms that will ensure a safe and secure environment for betting.
Brazil is yet to implement proper regulations
After a string of match-fixing scandals, the Brazilian government was under significant pressure to revise its sports betting regulations. Offshore operators are allowed to operate unregulated, resulting in consumer protections being compromised. Brazilian leagues are also at greater risk of match-fixing or fraud, which puts additional pressure on them to find a solution.
ABRADIE is now on the scene, a non-profit organisation that was formed in partnership with operators Entain and Genius Sports and law firms Maia Yoshiyasu Advogados and Bichara e Motta. The industry experience and their extensive knowledge will be a great asset to the new body.
Improved sports integrity is vital to a healthy market
ABRADIE has a plan of attack. It began with consultations with operators and authorities to evaluate the current integrity measures. While the organization will be focusing on education for match officials and players, its main goal is to detect suspicious betting behavior as soon as possible. Chris Dougan Genius Sports CCO stressed that collaboration is important and expressed optimism about ABRADIE’s future.
We are looking forward to working together with regulators and members of law enforcement as well as operators and sports leagues and other key stakeholders in order to prevent fraud and preserve the integrity of sport.
Chris Dougan, Genius Sports CCO
Other founding members of the sports integrity body were just as enthusiastic, reaffirming their commitment to creating an efficient and controlled Brazilian market. Rei do Pitaco chief lawyer Rafael Marchetti Marcondes stated that a sustainable market for sports betting relies heavily on responsible gaming practices. All parties would benefit from adequate regulations, he said.
Any cases that could damage the reputation of the sport… should be investigated and punished. All parties in the betting industry are affected by criminal and fraudulent attitudes.
Rafael Marchetti Marcondes, Rei do Pitaco chief legal officer
ABRADIE arrives on the scene at a crucial time for Brazil’s sports betting market. Despite its complicated political situation, Brazil continues to make tentative steps towards legalizing sports betting. A new integrity body will hopefully give the government the impetus it needs to implement proper gambling legislation and reap all the benefits of a regulated and healthy market.
