Vlad Kaltenieks, the new CEO of BoyleSports has been announced. He will be leading the Irish bookmaker in a pivotal time for its commercial success.
Kaltenieks is a veteran of the industry and has worked at Betsson Group and William Hill as the Global Director for Data, Analytics and Digital (UK Online & Retail Int and US), and the Director of Digital and Data in the latter.
BoyleSports will welcome him ‘early next-year’ as it continues its expansion in retail and as rumors about a possible takeover circulate. These rumours were first reported by The Irish Independent back in October.
Kaltenieks confirmed his role as Linkedin’s ‘Designated CEO’ and said that he was honored to take over BoyleSports’ leadership in the first year. The company has been a success over the years, thanks to its technology and skilled team. I’m very excited for the next chapter span.
https://www.linkedin.com/posts/kaltenieks_boylesports-appoints-new-chief-executive-activity-7011376245930135552-f3ti?utm_source=share&utm_medium=member_desktop
RTE also published an article by the new CEO on his appointment in which John Boyle, BoyleSports founder, was quoted comme praising Kaltenieks for their experience in leadership in competitive gaming environments.
Boyle noted that Vlad will be bringing to the table exceptional knowledge in digital technology to foster innovation, and focused marketing to achieve growth.
After a decade-long search for the right candidate, Mark Kemp left the Dundalk-based company to become Kaltenieks’ CEO in February.
Kemp was then appointed the DAZN Bet’s first chief executive officer of DAZN Bet’s new betting arm. It launched in August in the UK.
BoyleSports continued its retail expansion strategy in Ireland and the UK, in Kemp’s absence. They opened a variety of locations at various places in Great Britain.
Since April, the company opened eight shops in the UK. It also has two additional stores in the Isle of Man.
It is still the biggest independent bookmaker in Ireland’s founding country, with 350 stores and 2,500 employees.
After the launch of the venue in Ross-on-Wye (Herfordshire), Lee Otter, Director of Property and Retail at BoyleSports, spoke to SBC News about the strategy of BoyleSports for selecting new venues.
He said that he selected locations after a thorough assessment of the area, its surroundings and current offerings in retail betting shops.
“When we see a need for an independent, high-quality bookmaker in the market and there’s a market that is healthy for it, we seek to acquire the best unit at the right price to fill that market.” 
