Better Collective has acquired Torcedores.com – a well-known sports media brand. The financial details of the transaction have not been disclosed.
The media is primarily focused on football, but also covers other sports.
Better Collective now has full control of Torcedores.com. The affiliate claims that the acquisition is a crucial decision which will expand its reach in South America and solidify its position as the top media partner for advertisers.
The acquisition also highlights the importance of Torcedores.com’s large community of content providers in the country. As part of the strategic vision for Better Collective, it plans to explore other income sources than traditional advertising.
Simon Hovmand Stilling, the Chief Executive Officer of South American Better Collective was mentioned.
The team is thrilled to be the first in the Brazilian sports brand market. This brand is in line with our overall strategy and promises a wider reach as well as increased sports content. This expansion will increase our relevance with our valued partners. South America, and in particular Brazil, is a key development catalyst for Better Collective. Its strategy to establish itself as the leading online sports media conglomerate matches perfectly with this region. Localization and the development of robust media companies is necessary to create a dominating presence. The acquisition of the Brazilian sports-media company integrates seamlessly with this overall strategy.
The CEO of the subsidiary elaborated further on the “remarkable opportunities for development” that Brazil offers, as the company considers applying its acclaimed M&A strategy previously used in the EU and North America.
