MGM Resorts, and BeMGM kicked off Responsive Gaming Education Month. (RGEM 2023) by launching a RG campaign at nine NFL Stadiums.
The companies will use GameSense – a program that focuses on positive, proactive, and transparent conversations with players regarding how to gamble responsibly.
MGM Resorts, BetMGM and other gaming operators are now among the first to market RG within league venues.
GameSense will be promoted in the following stadiums
- Acrisure stadium (Pittsburgh Steelers).
- Allegiant Stadium
- Empower Field At Mile High
- Ford Field (Detroit Lions)
- GHEA field at Arrowhead Stadium
- M&T Bank Stadium
- MetLife Stadium
- Nissan Stadium (Tennessee Titans)
- State Farm Stadium (Arizona Cardinals)
The announcement comes at a time when MGM Resorts, BetMGM, and the American Gaming Association are partnering to promote RGEM2023 in this month. A greater emphasis is placed on encouraging guests and customers alike to play responsibly within legal and regulated market.
MGM Resorts, BetMGM and BetMGM are also committed to improve employee training and collaboration with the community while advancing RG via research.
Casey Clark is Senior Vice President of the American Gaming Association. She said: “The AGA, along with leaders such as MGM Resorts, BetMGM, and other gaming companies, are proud to work together to promote responsible gaming. Their commitment to promoting responsibility is a reflection of the industry’s values and spirit.
MGM Resorts & BetMGM will also commit more than $1m per year to a range of RG initiatives and problem gambling projects, including research, advocacy and prevention, marketing and organizational support.
BetMGM is also hosting a series of “lived-experience” fireside chats provided by EPIC Risk Management. MGM Resorts encourages participation in surveys and will feature public service messages and property screens on Las Vegas marquees and MGM Resorts properties.
Stephen Martino SVP Chief Compliance Office, MGM Resorts added: “The gaming industry landscape has changed dramatically in the last few years, with the legalization of sports betting and online gambling. To ensure responsible gaming is a priority, collaboration between operators and stakeholders will be essential.
These efforts are essential to give guests, customers and employees the information and tools they need for a safe, enjoyable experience.
