The provider of marketing technology BETEGY announced the launch of a new feature to its platform that is aimed at companies in the sports betting, online casinos and sports media sectors.
Automation and personalization
Creative Studio, BETEGY’s new ad scaling platform and automation platform, connects marketers with live data. It identifies dynamic fields within assets and delivers them to media outlets using a personalized system.
Creative Studio includes language localization, geocompliance, and analytics functions. BETEGY’s chief Executive Officer Alex Kornilov believes that it can be a game-changer for the industry.
Kornilov said, “Creative Studio will take the industry campaigns to the next stage, ensuring that any marketing department who deploys our platform will gain a true advantage over the market.” He also highlighted its ease-of-use and personalization capabilities, which allow “with just few clicks” customized marketing campaigns that “can reach a personalized, segmented group of demographics.
Creative Studio can be used to increase participation and encourage participation by target audiences. It is also effective for targeting specific demographics based upon their preferences for a particular sports team or when adapting to a fixture on the sporting calendar throughout the year.
It automatically identifies the dynamic fields in the inputted ad and feeds them to all campaign elements. Once ad assets have been scaled, the platform exports the end product to programmatic platforms and affiliates via an Amazon Web Services server that can handle high traffic.
Geolocation and localization
Creative Studio provides language localization and geolocation capabilities to ensure that all content distributed from a single source conforms with multiple laws and jurisdictions. It also offers feedback to assist marketers in keeping track of campaign success and reach.
After a successful closed experiment, BETEGY has launched a new feature that empowers marketers by creating data-driven and personalized banner ads and video ads. It is expected to increase click through rates and conversions.
BETEGY provides marketing services for digital, retail, and broadcast channels. It caters to the needs of high-profile clients such as Parimatch and Unibet as well as online poker operators World Series of Poker and PokerGO as well as Kicker.
After winning the 2021 EGR Award in Innovation in Sports Betting and 2022 SBC Award in Innovation of the Year, the marketing technology provider was recognized by the industry for receiving two consecutive years’ recognition.
