Operators are unveiling their major initiatives in Massachusetts with the launch of Massachusettsonline betting only days away. These deals are aimed at getting brands in front Massachusetts sports fans through team partnerships and media deals.
The BetMGM company plans to achieve this goal through an team deal between the Boston Rex Sox. This is the Red Sox’s first partnership in sports betting. The logo of BetMGM will be featured on the Green Monster, the iconic left field wall.
“The Red Sox are a beloved team and we’re delighted to offer BetMGM to them,” stated Matt Prevost Chief Revenue Officer, BetMGM. “We look forward working together to improve the gameday experience at Boston.”
Before the introduction of sports betting in the Commonwealth, MGM had a relationship with the Red Sox. MGM Springfield negotiated a deal to become its Official Casino Partner in 2019. This agreement is still in effect.
FanDuel will also be able to get its brand in front Red Sox fans through a new dealwith New England Sports Network (NESN). NESN, a regional sports network, covers both the Red Sox as well as the Boston Bruins. signed a multi-year sponsorship agreement that included commercials, live readings in-game, and activations on NESNBets.com.
“New England sports fans rely upon NESN for the best coverage in our Red Sox or Bruins broadcasts,” stated Sean McGrail. FanDuel is a great partner for us to add new features to our telecast as well as our digital properties. This will provide our fans with additional data that can help them make informed wagering and gaming choices.
“NESN is the best place for New England fans to follow their teams and keep up with the latest news,” stated Mike Raffensperger Chief Commercial Officer at FanDuel Group. We look forward to partnering up with the NESN team to bring a new type of entertainment to their broadcasts.
Online betting will be launched in Massachusetts by operators at 10 a.m. on March 10. BetMGM, FanDuel and the Massachusetts-based Barstool Sportsbookand DraftKings Sportsbooks are just two of seven operators that will launch online betting in the state.
